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Is Your Online Advertising Company Robbing You?

tdmvancouver.com of days ago, I came across a societal networking marketing agency who called themselves”gurus” in online marketing. When I took a peek at one of the customers’ Facebook page, I noticed they were using a profile page as opposed to a fan page. This is not simply contrary to the Facebook statement of rights and responsibilities, but in addition, it is very ineffective when it comes to internet marketing. As a result, I made this evaluation that will assist you determine if the agency you’ve hired really knows what they are doing. Just check off the questions that apply to your digital agency and find out how they score at the end.


_ Does your agency offer you monthly analytic reports?


_ Does your agency have their own Facebook fan page?

_ Does your agency post content on their Facebook page at least twice times a week?



_ Can your agency post content in their Twitter page at least twice times every week?


_ Does your agency have a site?

_ Does your agency place at least 3 blogs each week?


_ Does your agency have other clients in your industry?

_ When you call your service, does a human being response? (Not an answering machine)


_ Does your agency contact YOU at least once per month?

_ Is”social media” listed as a gift on their website? (Does not count if it is not on the list)



_ Can your agency inform you of important social media news?

_ Does your agency track the internet dialog regarding your small business?


_ Does your agency offer social media training for you and your organization?

_ Does your agency get your intended audience participated in dialogue online?

_ Can your agency assess adverse comments/post before dealing with these on line? (Do NOT check if they automatically delete negative comments)

_ Has your agency ever suggested using YouTube to publicize your company?


_ Has your agency suggested running a PPC (Pay Per Click) ad for you?

_ Are your physical promotions in sync with your internet promotions?

Keep them around, these are hard to discover.



12-14 -“C” – There is a gap between a marketing agency and an internet advertising and marketing agency. Just because your agency may be good in advertising your business , does not mean that they understand how to effectively market it online. You may wish to consider employing an agency which knows effective online advertising strategies.

11 and below -“F” – Your agency lacks a solid understanding of how to publicize your business on the internet. You may choose to consider hiring somebody who understands how to utilize digital advertising or social websites in a more effective manner.

Recall, how your service reflects themselves is directly linked to the way they’ll represent you. If they are not utilizing social media (Facebook, Twitter, Flickr) effectively to leverage their own business, what makes you believe they’ll use it efficiently to promote yours? If your agency didn’t fair well on this test, they may lack an understanding of how to utilize online marketing efficiently, which should raise a red flag for you.


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